Wii women impact initiative
Closing one of the greatest financial leaks of our time:
The Networking Gap
Why Wii?
Research is clear: gender-balanced teams at all levels create more successful organizations. When teams are balanced, innovation, talent attraction, and overall well-being increase - leading to a 39% higher likelihood of financial outperformance.
Despite this, many companies make a strategic mistake. They settle for the initial win of having a balanced roster on paper, but overlook the hidden leakage, the Networking Gap.
THE NETWORKING GAP
Women, on average, have 30% smaller professional networks than men. That means:
A company pays for 100% of a team’s expertise but only captures 70% of the external reach from its female key players.
Since up to 85% of all opportunities are generated through contacts, this gap means companies miss out on massive growth engines and market opportunities.
Our Method – Closing the Gap
Wii helps leadership teams and individuals visualize and bridge the Networking Gap. We focus on giving the entire team full reach by utilizing the world’s largest professional arena for relationship building and trust: LinkedIn.
By combining strategic networking insights with a focus on psychological safety and the courage to take up space, we help individuals bypass old structures and barriers. We focus on lowering the threshold for sharing knowledge and building authentic connections, ensuring the company’s collective expertise is visible and accessible to the market.
"We help companies stop paying for expertise they aren't using. Closing the networking gap isn't just a matter of fairness—it’s pure business logic.
Josefin Westergren
Co - Founder of
The Insiders & Wii